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The development of the company and brand PC15 started with my Pietie Coetzee Hockey Clinics, although my vision for the company goes beyond simply the clinics. I launched the PC15 brand so that it could have many business strands to it, although my focus at the current time is very much on presenting hockey clinics all over South Africa.
The aim is to give young people in the country who want to be exposed to the hockey skills that are used at an international level, the opportunity to learn these skills right on their doorstep without having to travel. I visit their schools and present a world-class hockey clinic in their own environment. Visit the PC15 online shop.
So, I now spend my time travelling around South Africa, visiting some really interesting places, often in rural locations. I have recently visited and undertaken clinics in places such as Klerksdorp, the Midlands, and some of the more isolated places in the Free State such as Fiksburg. In fact, the last place I went to in that part of the country was very rural and only had a grass field where hockey started being played last year.
However, I always find one common denominator in these situations - there is always someone there in charge of the hockey at a particular school who is incredibly passionate about the sport, and that makes a huge difference to the level of enthusiasm for hockey in that school.
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So, when I arrive with my PC15 hockey clinics, the school children already love the sport and all I have to do is show them a few wonderful skills to use to improve their games. What is your future vision for your PC15 hockey clinics and the development of the PC15 brand as a whole? My immediate priority is to develop a hockey clinics package that I can market to schools, particularly in rural areas.
Recognising that my own personal time is limited, my objective is to give these schools and children something that they can roll out themselves over time.
The idea is that I can perhaps go there to undertake the first hockey clinic, and thereafter they can follow a programme that I have created, to be rolled out by them on a daily or weekly basis. I then stay in touch with that school and perhaps revisit it later in the year to further build on what they have been learning as part of the programme.
This approach also empowers the teacher or the hockey coach at that school to have more to work with for the pupils, as well as improving their own hockey skills and awareness. What is the marketplace like in the rest of Africa in terms of hockey development interest? There are one or two countries, such as Namibia and Zimbabwe, that have a real interest in hockey, and they already have teams participating in competitive tournaments and events on the continent.
However, I think there is real scope for further development across Africa in the future and a real opportunity to empower young women in other countries on the continent through the sport of hockey. It is a huge project that will involve not just me personally, but many others involved in hockey, to promote the game throughout Africa.
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The impetus and the will needs to also come from the African Hockey Federation and other roleplayers on the continent, plus the International Hockey Federation, to make it happen. This is something I am particularly passionate about and would like to be involved with in the future to make it a reality, because the more women who are empowered to get involved in this type of work, the better it will be for the game as a whole - and ultimately on a personal level, for the growth of my own business and brand.
Tell us a little more about your own entrepreneurial journey so far and how you have made the transition from international sports star to entrepreneur and brand builder. It was a natural progression for me as I always knew that I wanted to be involved in the sport of hockey for the long-term because I love it so much.
During the build-up to the last Olympic Games in London back in , I was playing in Europe at the time. Believing that for every entrepreneur there is a right time and a right reason to embark on a business building path, my reason was financially-based. I knew straight after the Olympic Games that my financial backing would come to an end from a playing perspective, and I needed to make a viable plan as to how I would survive financially from the month of August through to December that year.
So, I decided to try and set up a few hockey clinics straight after the Olympic Games, working with people I knew in South Africa who I felt would be interested in what I could offer in terms of skills development and training.
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At the time, this was very ad-hoc and not with any brand building in place, I simply approached a number of schools and asked if they would be interested in me running some hockey clinics for them. The response was terrific and the schools were very excited at the prospect of such clinics, and in fact, there was so much work for me that I rolled it over into the next year because all my time was booked out in advance.
University of Massachusetts Athletics. Retrieved 12 August Archived from the original on 18 April Retrieved 21 October External links [ edit ]. Pietie Coetzee — International tournaments. South Africa squad — Commonwealth Games — 5th place. South Africa squad — Champions Trophy — 5th place. South Africa squad — Summer Olympics — 10th place. South Africa squad — Champions Challenge — 4th place.
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South Africa squad — Summer Olympics — 9th place. Still, she was within reach of Olympic-level swimming. What was the deciding factor in leaving? From there I never looked back. I was full on in hockey and stopped swimming. It was the first step toward Coetzee-Turner becoming a household name in field hockey circles around the world.
Biography sample for kids: Pietie Coetzee-Turner (née Coetzee; born 2 September ) is a field hockey player from South Africa who was born in Bloemfontein. she studied at the Rand Afrikaans University in Johannesburg, Gauteng, and represented her country at the , 20Summer Olympics.
The year was when South Africa national team coach Boudewijn Castelijn approached Coetzee-Turner with an idea that would forever change the sport. Up for the challenge, Coetzee-Turner spent the next several months relentlessly training. In the end, she had mastered a revolutionary tactic seen today as crucial in a penalty corner unit.
Instantly, we had success as a team and the goals started flowing, because nobody had seen it or ever had to defend it. I trained it six days a week with balls a day and never looked back.